The everything war : Amazon's ruthless quest to own the world and remake corporate power
Title:
The everything war : Amazon's ruthless quest to own the world and remake corporate power
Author:
Mattioli, Dana, author.
ISBN:
9780316269773
Personal Author:
Edition:
First edition.
Physical Description:
xix, 391 pages ; 24 cm
Contents:
Prologue: The paradox -- Part I: Building the juggernaut. What Main Street didn't see coming -- Growth over profits -- "The invasion of the MBAs" -- Spreading its tentacles -- Inside your home -- Venture capital or corporate espionage? -- Part II: War games. Loopholes, power plays, and a billionaire's media gamble -- Crafting the message -- Techlash -- Watering flowers in rotten soil -- Amazon proofing -- Less friction, more sellers, more sales (even counterfeits) -- In the arena -- Congress calls on Amazon -- Part III: Showdown. The world shuts down and Amazon comes out a winner -- Bezos (finally) goes to Washington -- "Too much toxicity to make it worthwhile" -- The FTC sues Amazon -- Epilogue.
Abstract:
"In 2017, Lina Khan published a paper that accused Amazon of being a monopoly, having grown so large, and embedded in so many industries, it was akin to a modern-day Standard Oil. Unlike Rockefeller's empire, however, Bezos's company had grown voraciously without much scrutiny. In fact, for over twenty years, Amazon had emerged as a Wall Street darling and its "customer obsession" approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top. Lina Khan's paper would light a fire in Washington, and in a matter of years, she would become the head of the FTC. In 2023, the FTC filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century"-- Amazon.com.
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