Insert Coin dives into how Mortal Kombat, NBA Jam, and other arcade classics were created by a ragtag crew of misfits in the back of a Chicago factory. Generating billions of dollars, they rode the wave of the booming 90s arcade scene... until a new enemy appeared. Midway grossed billions of dollars, and established a new standard for video games, but success came with a price. Through intimate and often hilarious interviews with the people who were there, Insert Coin documents how a few friends redefined an entire industry, navigated runaway success, and faced technological and business challenges, all while creating games that thrive nearly 30 years later, and a legacy that will last even longer.