Title:
The Bezos blueprint : communication secrets of the world's greatest salesman
Author:
Gallo, Carmine, author.
ISBN:
9781250278333
Personal Author:
Edition:
First edition.
Physical Description:
x, 258 pages : illustrations ; 25 cm
Contents:
Introduction: it's always day one -- Part I: set the foundation -- Simple is the new superpower -- A modern spin on ancient words -- Writing that dazzles, shines, and sparkles -- The logline: your big idea -- Metaphors that stick -- A communicator's "most formidable" weapon -- Part II: build the story structure -- Epic storytelling in three acts -- Origin stories -- the narrative information multiplier -- Working backwards to get ahead -- Leaders are readers -- Part III: deliver the plan -- AMP you presentations to inspire your audience -- Make the mission your mantra -- Symbols convey big ideas -- Humaize data -- The Gallo method: sell you idea in fifteen seconds -- Conclusion: invent and wander -- Coaching drills at a glance.
Abstract:
"The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted. Jeff Bezos is a dreamer who turned a bold idea into the world's most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world's largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon's astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you"-- Provided by publisher.
Personal Subject:
