A letter from Simon Sinek -- Welcome to the hospitality economy -- Making magic in a world that could use more of it -- The extraordinary power of intention -- Lessons in enlightened hospitality -- Restaurant-smart vs. corporate-smart -- Pursuing a true partnership -- Setting expectations -- Breaking rules and building a team -- Working with purpose, on purpose -- Creating a culture of collaboration -- Pushing toward excellence -- Relationship are simple. Simple is hard -- Leveraging affirmation -- Restoring balance -- The best offense is offense -- Earning informality -- Learning to be unreasonable -- Improvisational hospitality -- Scaling a culture -- Back to basics.