Introduction -- Getting started with small business. Is small business for you? ; Laying your personal financial foundation ; Finding your niche ; First things first: crafting your business plan ; Making financing, ownership, and organizational decisions -- Buying an existing business. Exploring buying a business ; Finding the right business to buy ; Evaluating a business to buy ; Negotiating terms and sealing the deal -- Running a successful small business. The owner's responsibilities in the start-up and beyond ; Marketing: products, pricing, distribution, promotion, and sales ; Tapping technology ; Keeping your customers loyal ; Managing profitability and cash ; Learning from the experiences of others -- Keeping your business in business. Finding and keeping superstar employees ; Providing employee benefits ; Handling regulatory and legal issues ; Mastering small-business taxes ; Cultivating a growing business -- The part of tens. Ten mistakes you don't want to make ; Ten tips for small-business success ; Ten ways the 2017 Tax Reform Bill benefits small business.