The He-Man effect : how American toymakers sold you your childhood
Title:
The He-Man effect : how American toymakers sold you your childhood
Author:
Brown, Box, author.
ISBN:
9781250261403
Personal Author:
Edition:
First edition.
Physical Description:
258 pages : chiefly illustrations (black and white) ; 22 cm
Contents:
When tempted, reach for a sucker -- Audiences were stunned -- Cast a wider net -- We'll be right back -- A new hope -- March into danger fearlessly -- Frank Frazetta cum Prince Valiant -- A toaster with pictures -- Don't stop thinking about tomorrow -- They don't make them like they used to -- Afterword.
Abstract:
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.
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