Pitch anything : an innovative method for presenting, persuading and winning the deal
Title:
Pitch anything : an innovative method for presenting, persuading and winning the deal
Author:
Klaff, Oren.
ISBN:
9780071752855
Personal Author:
Publication Information:
New York : McGraw-Hill, c2011.
Physical Description:
225 p. ; 24 cm.
General Note:
Includes index.
Contents:
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
