Predictably irrational : the hidden forces that shape our decisions
Title:
Predictably irrational : the hidden forces that shape our decisions
Author:
Ariely, Dan.
ISBN:
9780061353239
Personal Author:
Edition:
1st ed.
Publication Information:
New York : Harper, c2008.
Physical Description:
xxii, 280 p. ; 24 cm.
Abstract:
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
