The Dorito effect : the surprising new truth about food and flavor
Title:
The Dorito effect : the surprising new truth about food and flavor
Author:
Schatzker, Mark.
ISBN:
9781476724218
Personal Author:
Edition:
First Simon & Schuster hardcover edition.
Physical Description:
ix, 259 pages ; 24 cm
Contents:
The Dorito effect -- "Things" and "flavors" -- Big bland -- Big flavor -- Big people -- If food could talk -- The wisdom of flavor -- Bait and switch -- Fried chicken saved my life! -- The delicious cure -- The tomato of tomorrow -- The gospel according to real flavor.